These services help in developing targeted strategies to grow your brand, increase visibility and drive measurable results online that result in increasing value for the individual or entity concerned.
Categories of Digital Marketing Services
Digital Communications (Social Media Management, Search Engine Optimization, Targeted Email Marketing, Digital Newsletters, Website Maintenance)
Digital Communications encompasses all forms of online and electronic communication used to convey messages, promote brands, share stories and engage audiences.
It blends creative content production, strategic messaging and digital technology to build strong connections between organizations and their target audiences across multiple digital channels.
Social Media Communication
- Social media strategy and management
- Content creation (posts, reels, stories, videos)
- Social media advertising and promotions
- Influencer collaborations
- Community engagement and moderation
Website & Online Content Communication
- Website design and content development
- SEO (Search Engine Optimization)
- Blogs, articles and news updates
- Interactive web experiences
- Landing pages for campaigns
Email & Direct Digital Marketing
- Newsletters and campaign emails
- Customer relationship management (CRM)
- Automated and drip email campaigns
- E-flyers and digital invitations
Video & Multimedia Communication
- Promotional videos
- Explainer videos
- Social-first short videos
- Live-streamed content
- 360° and interactive videos
Digital Advertising & Campaigns
- Google Ads and PPC (Pay-Per-Click)
- Social media ads (Meta, LinkedIn, TikTok, YouTube)
- Display and banner advertising
- Retargeting campaigns
Online Public Relations (Digital PR)
- Press releases and online news distribution
- Media partnerships and influencer PR
- Digital crisis communication
- Reputation monitoring and reporting
Internal Digital Communications
- Intranet and employee portals
- Digital newsletters
- Virtual meetings and webinars
- Employee engagement campaigns
E-Commerce & Brand Communication
- Online product promotions
- Interactive catalogues and lookbooks
- Live commerce streaming
- Customer service chat and automation
Thought Leadership & Knowledge Communication
- Whitepapers, reports and case studies
- Webinars and podcasts
- Expert interviews
- Opinion pieces and blog features
Interactive & Immersive Digital Communication
- AR/VR experiences
- Interactive videos and infographics
- 3D virtual tours
- Gamified marketing
Analytics, Monitoring & Digital Reporting
- Social listening and analytics
- Campaign performance dashboards
- Audience behavior insights
- Trend and engagement reports
Mobile & App-Based Communication
- Mobile notifications and alerts
- Branded mobile apps
- Chatbots and instant messaging
- Mobile-first campaigns
Marketing Campaign Concept Development, Execution & Management (Purpose-Driven Strategies, Multi-Platform Digital Campaigns, Traditional Media, Experiential Marketing)
Marketing Campaign Concept Development, Execution & Management involves the strategic creation, production, launch and oversight of marketing campaigns designed to build awareness, drive engagement and achieve measurable business goals.
It integrates creative design, media production, digital strategy and data-driven management across multiple platforms and audiences.
Brand Awareness Campaigns
- New brand or rebranding campaigns
- Visual identity rollout (logo, tagline, messaging)
- Cross-platform awareness ads
- Influencer partnerships
Product Launch Campaigns
- Pre-launch teasers and buzz marketing
- Launch event management (physical or virtual)
- Product demonstration videos
- Influencer and press collaborations
Promotional & Sales Campaigns
- Discount and offer-driven promotions
- Seasonal or holiday campaigns
- Limited-time digital ads
- Loyalty and referral programs
Corporate & Institutional Campaigns
- Corporate social responsibility (CSR) initiatives
- Institutional branding
- Employee engagement and internal culture campaigns
- Reputation management campaigns
Social Impact & Advocacy Campaigns
- Public awareness and health campaigns
- Social justice and environmental advocacy
- Community empowerment programs
Digital & Social Media Campaigns
- Multi-channel content campaigns (Facebook, X, Instagram, TikTok, LinkedIn)
- Influencer-led storytelling
- Paid media and ad optimization
- Viral or hashtag campaigns
Creative Media Production Campaigns
- TV and digital commercials
- Brand story videos
- Short films and web series
- Motion graphics and animation pieces
PR & Communication Campaigns
- Press releases and media relations
- Event publicity and coverage
- Influencer and blogger engagement
- Crisis communication management
Integrated Marketing Campaigns
- Print, outdoor, broadcast and online coordination
- Multi-platform content scheduling
- Unified creative direction and tracking
Strategic Planning & Concept Development
- Market and audience research
- Campaign goal setting
- Creative concept design and copywriting
- Visual style and tone development
Campaign Execution & Rollout
- Ad production (photo, video, audio, motion)
- Media buying and scheduling
- Content publishing and channel management
- Monitoring and quality control
Campaign Performance Management & Analytics
- Data collection and reporting
- ROI and engagement analysis
- A/B testing and performance tuning
- Post-campaign evaluations
Experiential & Event-Based Campaigns
- Brand activations and pop-up events
- Trade shows and exhibitions
- Roadshows and campus activations
- Interactive installations
Partnership & Influencer Campaigns
- Brand-to-brand co-marketing
- Influencer and ambassador programs
- Sponsored content collaborations
Airing Of Adverts And Marketing (Promotion And Broadcasting Through Social Media, Youtube)
Airing of Adverts & Marketing refers to the planning, placement, scheduling and distribution of advertisements across different media and digital platforms to ensure maximum reach, visibility and return on investment (ROI).
It bridges the gap between content creation and audience delivery — ensuring that marketing materials reach the right people, at the right time, through the right channels.
Television Advertising (TV Airing)
- National TV commercial placement (prime time, off-peak, niche programs)
- Regional & community TV airing
- Sponsored TV segments and features
- Infomercial scheduling
- Tracking and performance reporting
Radio Advertising
- Spot advertising (15–60 sec radio ads)
- Branded content and talk show mentions
- Jingle placement and sponsorships
- Regional or language-specific radio airing
Digital Advertising & Online Placement
- Google Ads (Search, Display, YouTube pre-rolls)
- Social media ads (Meta, Instagram, X, TikTok, LinkedIn)
- Website banner ads
- Programmatic and retargeting ads
Social Media Marketing & Boosting
- Sponsored posts and stories
- Influencer collaborations
- Video ad placements (Facebook, TikTok, YouTube, Instagram Reels)
- Ad boosting and campaign optimization
Print Advertising
- Newspaper and magazine adverts
- Inserts, brochures and supplements
- Branded articles and advertorials
- Classified or feature placements
Outdoor & Out-of-Home (OOH) Advertising
- Billboards (static & digital)
- Transit ads (buses, trains, taxis)
- Street pole posters & wall branding
- LED screens & digital signage
- Airport, mall and stadium screens
Direct Marketing
- Email marketing campaigns
- SMS and WhatsApp marketing
- Direct mail flyers or catalogues
- Loyalty and referral campaigns
Influencer & Partnership Marketing
- Influencer ad placements and sponsored content
- Brand ambassador programs
- Co-branded campaigns with partners
Cinema & In-Store Advertising
- Cinema screen adverts before movies
- In-store digital signage
- Point-of-sale video loops
- Retail audio ads or jingle inserts
Media Planning & Buying
- Audience research & segmentation
- Media rate negotiation and booking
- Scheduling & flighting plans
- Monitoring and reporting of campaign reach
Campaign Tracking & Analytics
- Audience measurement (TV, digital, radio)
- Impressions, clicks and conversion tracking
- ROI evaluation and reporting
- Post-campaign insights and optimization
Event & Live Broadcast Advertising
- Event sponsorship commercials
- Branded live-stream segments
- Hybrid or virtual event ad slots
- Venue-based ad projections
Multi-Channel & Integrated Ad Distribution
- Cross-media content synchronization
- Unified creative rollout
- Centralized campaign tracking
- Cohesive message delivery strategy
Content Broadcasting (Tv Shows, Web Series, Podcasts, Digital Content Distribution)
Content Broadcasting involves the distribution, transmission and public presentation of media content — such as video, audio, news, programs and live events — to a targeted or mass audience through traditional and digital channels.
It is the stage where produced content reaches the end viewer, ensuring maximum exposure, engagement and brand visibility.
Television Broadcasting
- TV show airing (entertainment, news, documentaries)
- Commercials and sponsored programs
- Talk shows, interviews and features
- Branded TV content and infomercials
- Regional, national or international syndication
Radio Broadcasting
- Music and entertainment shows
- News and talk shows
- Branded radio programs
- Live interviews and event coverage
- Jingle and audio advert broadcasting
Online & Digital Broadcasting
- Web TV and online radio
- Live streaming on websites and apps
- Webinars and virtual events
- Video-on-demand (VOD) platforms
- Podcast distribution
Social Media Broadcasting
- Facebook Live, Instagram Live, TikTok Live
- YouTube Premieres & live shows
- X (Twitter) live audio/video sessions
- Short-form video series & social campaigns
OTT (Over-The-Top) Broadcasting
- Netflix, Showmax, Amazon Prime and similar platforms
- Subscription-based or ad-supported streaming
- On-demand content hosting for niche audiences
- Branded OTT channel creation
Live Streaming & Simulcasting
- Conferences, concerts and ceremonies
- Sports events and product launches
- Corporate webinars and training sessions
- Multi-platform live distribution (TV + online + social media)
Podcast & Audio Streaming
- Interview and discussion podcasts
- Thematic or educational podcast series
- Branded audio storytelling
- Live audio rooms (Spotify Live, Clubhouse)
News & Information Broadcasting
- Live news coverage and bulletins
- Current affairs and analysis programs
- Breaking news simulcasts
- Industry-specific news streams (business, tech, lifestyle)
Corporate & Institutional Broadcasting
- In-house TV channels or internal live feeds
- Company announcements and product demos
- Employee and stakeholder broadcasts
- Institutional updates and leadership messages
Educational & Training Broadcasting
- E-learning TV or online programs
- Training session live streams
- Educational webinars and tutorials
- Campus or institutional broadcasts
Entertainment & Lifestyle Broadcasting
- Music and cultural programs
- Film and drama series
- Fashion, food and lifestyle shows
- Game and reality shows
Community & Public Service Broadcasting
- Community radio and local TV
- NGO and development-oriented content
- Government information programs
- Faith-based or cultural broadcasts
Multi-Platform & Hybrid Broadcasting
- Simultaneous airing across TV, web and social media
- Hybrid event broadcasts (physical + virtual)
- Centralized media scheduling and analytics
Brand & Marketing (Building Brands, Perception Understanding, Co-Branding, Product Launches, Customer Targeting, Networking)
Brand & Marketing focuses on creating, positioning, promoting and strengthening a brand’s image in the marketplace.
It combines creative strategy, visual identity, communication and relationship management to ensure a brand is recognized, trusted and preferred by its target audience.
The goal is to enhance brand equity, improve customer perception and drive business growth through effective marketing initiatives.
Brand Strategy & Development
- Brand naming and identity design
- Mission, vision and value definition
- Market and competitor analysis
- Brand positioning and messaging strategy
- Brand tone and communication guidelines
Visual Identity & Creative Design
- Logo design and visual branding
- Brand color palette and typography
- Marketing collateral (brochures, posters, business cards)
- Brand manuals and style guides
Brand Perception & Reputation Management
- Brand perception research & surveys
- Online reputation management (ORM)
- Public relations and media engagement
- Crisis communication strategies
- Social sentiment monitoring
Co-Branding & Partnership Marketing
- Strategic brand alliances
- Product or campaign collaborations
- Influencer & ambassador partnerships
- Joint event sponsorships
- Cross-promotion initiatives
Product Launch & Go-To-Market Campaigns
- Pre-launch teasers and awareness campaigns
- Launch event planning & live coverage
- Product demo videos and storytelling
- Digital and traditional advertising rollout
- Post-launch performance tracking
Customer Targeting & Segmentation
- Market research and demographic profiling
- Consumer behavior analysis
- Audience segmentation (age, interest, geography)
- Persona creation and journey mapping
- Data-driven targeting strategies (digital & traditional)
Marketing Campaign Development & Management
- Integrated marketing campaigns (digital, print, outdoor, broadcast)
- Content creation and storytelling
- Social media campaign strategy
- Influencer and community marketing
- Campaign tracking, analytics and optimization
Networking & Brand Relationship Building
- Business networking events and brand mixers
- B2B partnerships and affiliate programs
- Industry exhibitions and trade fairs
- Thought leadership and speaking opportunities
- CSR and community engagement programs
Brand Experience & Activation
- Experiential marketing campaigns
- Interactive events and product demos
- Pop-up installations and brand booths
- Immersive AR/VR brand experiences
Market Research & Insight Development
- Consumer and industry research
- Competitive benchmarking
- Brand awareness and recall studies
- Focus groups and surveys
- Marketing performance analytics
Digital Brand Marketing
- Social media management
- SEO and content marketing
- Paid advertising (Google, Meta, YouTube, LinkedIn)
- Email and influencer marketing
- Web design and digital storytelling
Rebranding & Brand Refresh
- Logo and identity redesign
- Messaging and tone realignment
- Website and collateral updates
- Internal rebranding communication
- Relaunch campaigns
Strategy & Media Relations (Communications Strategy, Competition Evaluation, Key Messages, Campaigns, Media Relations, Press Coverage)
Strategy & Media Relations focuses on shaping how organizations communicate, engage and are perceived by their audiences, partners and the public.
It combines strategic communication planning, competitive insight, message crafting and relationship building with the media to strengthen brand credibility, visibility and influence.
The goal is to create consistent, impactful communication that aligns with the organization’s mission and resonates across all media channels.
Communications Strategy Development
- Strategic communication planning
- Internal and external communications roadmaps
- Messaging alignment with organizational goals
- Stakeholder communication plans
- Crisis communication frameworks
Competition & Market Evaluation
- Competitor brand and campaign analysis
- Industry and audience research
- SWOT and media opportunity mapping
- Benchmarking brand voice and reach
- Trend and sentiment tracking
Key Message Development
- Message framework and brand story creation
- Spokesperson briefing materials
- Talking points for campaigns and interviews
- Vision, mission and value articulation
- Slogan and tagline development
Campaign Planning & Execution
- Awareness and advocacy campaigns
- Cause and issue-based campaigns
- Corporate communication campaigns
- Political, institutional or NGO communications
- Multi-platform campaign rollout (digital, print, broadcast)
Media Relations & Liaison
- Press liaison and media pitching
- Journalist relationship management
- Editorial planning and coordination
- Media partnership negotiations
- Press accreditation and media support
Press Coverage & Publicity Management
- Press releases, advisories and media kits
- Press conferences and media briefings
- Interviews and feature placement
- Event and campaign coverage
- Post-coverage reporting and media monitoring
Strategic Positioning & Messaging Alignment
- Executive communication strategies
- Brand and leadership profiling
- Corporate narrative development
- Cross-platform message integration
Stakeholder & Influencer Engagement
- Government, NGO and institutional liaison
- Thought leader and influencer engagement
- Community relations and advocacy initiatives
- Partnership and sponsorship coordination
Monitoring, Analytics & Impact Reporting
- Media monitoring and coverage analysis
- Audience reach and sentiment measurement
- Campaign impact reports
- ROI and PR value evaluation
- Continuous strategy optimization
Crisis & Reputation Management
- Crisis response planning
- Rapid-response media management
- Damage control and narrative redirection
- Reputation rebuilding strategies
Crisis Management (Reputation Management, Crisis Planning, Media Training)
Crisis Management involves preparing for, responding to and recovering from situations that threaten an organization’s reputation, credibility or operations.
It focuses on protecting public trust, minimizing reputational damage and restoring confidence among stakeholders, clients and the general public.
Through strategic planning, media engagement and transparent communication, crisis management ensures that brands remain resilient and credible — even in moments of uncertainty or scrutiny.
Reputation Management
- Online reputation monitoring and sentiment tracking
- Public image restoration strategies
- Stakeholder and influencer communication
- Positive media placement and storytelling
- Social media reputation management
Crisis Communication Planning
- Crisis communication manuals and playbooks
- Scenario mapping and message templates
- Risk communication protocols
- Designated crisis response teams
- Pre-approved holding statements
Crisis Response & Recovery
- Press briefings and official statements
- Social media and press response coordination
- Reputation damage assessment
- Public apology or redirection campaigns
- Post-crisis reputation rebuilding strategies
Media Training & Spokesperson Coaching
- Interview and press conference simulations
- Key messaging and Q&A training
- Body language and tone guidance
- Crisis-specific communication coaching
- Public speaking skill enhancement
Risk Assessment & Early Warning Systems
- Risk profiling and brand audits
- Media and sentiment analysis
- Crisis likelihood assessments
- Early detection systems for digital platforms
Internal Communication & Employee Preparedness
- Internal communication protocols
- Staff briefings and alert systems
- Crisis response manuals and chain-of-command
- Employee spokesperson training
Stakeholder & Community Relations
- Stakeholder mapping and engagement plans
- Community and donor relations
- Institutional or government liaison
- Public outreach and engagement programs
Digital & Social Media Crisis Management
- Social media listening and rapid response
- Online statement and apology management
- Hashtag and narrative monitoring
- SEO-driven reputation repair campaigns
Legal & Compliance Advisory
- Legal review of communication materials
- Coordination with law firms and PR counsel
- Regulatory communication and reporting
Post-Crisis Evaluation & Lessons Learned
- Post-crisis debriefs and reporting
- Data-driven evaluation and feedback
- Updated crisis management frameworks
- Staff training and knowledge sessions
Digital Services (Social Media Presence, Customer Interaction, Media Trends Monitoring, SEO)
Digital Services encompass all strategies and tools that enable brands to build their online presence, engage audiences and enhance visibility across digital platforms.
Through social media management, audience engagement, analytics and optimization techniques such as SEO, a media production or communications company can help businesses grow their digital influence, attract loyal customers and stay ahead of online trends.
These services ensure that a brand’s voice is consistent, engaging and strategically aligned with evolving digital ecosystems.
Social Media Presence Management
- Social media strategy and content planning
- Account setup and optimization (Facebook, X, Instagram, LinkedIn, TikTok, YouTube)
- Graphic, video and storytelling content creation
- Community management and moderation
- Social media calendar management
Customer Interaction & Engagement
- Real-time audience engagement and feedback response
- Chatbot setup and digital customer support
- Social media polls, Q&A sessions and interactive campaigns
- User-generated content management
- Digital reputation monitoring and response
Media Trends & Analytics Monitoring
- Social listening and trend tracking tools
- Competitor digital performance analysis
- Influencer and topic trend mapping
- Campaign performance analytics
- Reporting dashboards and insights generation
Search Engine Optimization (SEO)
- Website SEO audits and keyword analysis
- On-page and off-page optimization
- Content writing and optimization for search intent
- Link building and domain authority improvement
- Local SEO and Google Business profile management
Digital Advertising & Paid Media Management
- Google Ads and social media ad campaigns
- Remarketing and audience segmentation
- A/B testing and conversion tracking
- Campaign analytics and optimization
Content Strategy & Creation
- Copywriting and blog content development
- Visual and video content production
- Platform-specific storytelling
- Content calendars and publishing workflows
Website Design & Digital Experience Management
- Website and landing page design
- User interface (UI) and user experience (UX) optimization
- Mobile optimization and accessibility design
- Content management system (CMS) updates
Online Reputation & Review Management
- Review site management (Google, Yelp, etc.)
- Sentiment analysis and feedback response
- Crisis response for online complaints
- Proactive reputation campaigns
Influencer & Partnership Marketing
- Influencer identification and outreach
- Campaign planning and content collaboration
- Partnership negotiation and management
- Performance tracking and reporting
Digital Strategy Consulting
- Digital strategy development and roadmap creation
- Emerging technology integration (AI tools, automation, analytics)
- Digital training and capacity building
